As a multidisciplinary designer, Jessica builds impactful brands that challenge convention and shift categories forward. Working across creative direction, brand identity, product design, packaging, innovation strategy and spatial design, she combines strategy, aesthetics and emerging ideas to create distinctive brands with a clear point of view. Her approach focuses on creating work that captures attention, builds cultural relevance and gives brands the confidence to lead rather than follow.

 

Her expertise in biodesign lies in exploring how emerging science, technology and sustainable innovation can uncover new opportunities. Through research, forecasting and material exploration, she translates emerging ideas into products, experiences and brand narratives that feel relevant today while shaping what comes next. The result is work that creates meaningful points of difference, captures attention and moves brands into new territory.

 

As Executive Creative Director at EXIST Jessica led the creative direction and end-to-end brand development of EXIST, disrupting conventions within the beauty industry through bold storytelling, innovative design and sustainable thinking. She defined the brand’s strategic positioning and creative vision, shaping its identity, visual worlds, packaging, typography, digital presence and social strategy. Through a forward-thinking approach to innovation she built a distinctive brand designed to challenge expectations and redefine the beauty landscape.

 

Alongside her biodesign work, Jessica led Haeckels’ creative direction, overseeing the brand’s visual identity and leading the creative team to develop problem-driven solutions that challenged conventions within the beauty industry. Championing a new natural and redefining sustainable design, her work spanned a full rebrand in 2022, store and spatial design from concept to execution, product and packaging innovation, and the company’s overall creative presence. Through considered design and sustainable innovation, she helped position Haeckels as a leading voice across beauty, design and innovation.   

​

Jessica also works across a diverse portfolio of projects spanning creative direction, brand identity and spatial design, including store design for Ronning and creative strategy and art direction for Hatton Labs. She was brought in by Jo Malone London to conceptualise and develop new products and packaging across evergreen and seasonal collections. As well as creating campaign identities and promotional concepts, exploring new  ways to elevate the brand, strengthen its visual presence and expand its product portfolio.

 

 

A full CV and portfolio is available upon request.